Peer review is the process of having an academic paper reviewed by experts to ensure that it meets the standards for the given discipline. Peer reviewed articles are also called scholarly or refereed articles.

Business cases can be found in journals, books, and websites. 

Try searching with your topic and the term "case studies" in the library One Search box or within a database. Examples:

"case studies" AND accounting

"case studies" AND marketing

"case studies" AND "clothing industry"

The best business library databases to search are:

Guides and journal titles:

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of a business. SWOT Analysis is a tool that can help you to analyze what a company does best now, and to devise a successful strategy for the future.

Find SWOT analyses in select business databases by searching terms for your company or industry plus the term "SWOT analysis". Examples:

Starbucks AND "SWOT analysis"

"Coffee Industry" AND "SWOT analysis"

"royal bank of canada" AND "SWOT analysis"

A PESTEL analysis is used to identify threats and weaknesses which are used in a SWOT analysis. It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment. 

Company and industry profiles can be found in these databases:

Business To You. (2018). PESTEL analysis explained | B2B | Business To You. [Video file]. Retrieved from https://www.youtube.com/watch?v=bYn4CyL3r5w

politicaleconomictechnologicallegalenvironmental

PESTEL Analysis - Provided by Groupmap.com

This page contains directories of companies, and other resources for finding company information.  You can use some of the sources recommended in this guide to help you research a company or product.

If you are researching a private company, especially one in North America, privately-held companies are not legally required to publish for public consumption materials such as annual reports. 

Remember - when searching for information about a company, product, service or industry, you may have to look at the bigger picture as well as the details specific to your particular business, product or service.  If you can’t find enough on the company/service/product, try to place it within the larger industry.

For example:

  • Look for the NAICS code for more information about the industry.
  • Look in library databases for industry reports, company reports, and/or articles related to your topic. 
    • Search by Company name in databases For example Business Source Premier and Google for their website.
    • Check out the company on Linkedin, Facebook or other social media 
    • Security filings, filings, disclosure, payments and information - SEDAR (Canada) and EDGAR (USA)
    • Business Directories online and in print can be useful
    • Newspapers and trade journals - in print and online 
    • Check Library collections for published histories of known companies and their founders. 
    • Best bets at the Library for Canadian and Ontario companies
      • Canadian Business and Current Affairs 
      • Canadian Major Dailies (Canadian newspapers)
      • Business Journals

  • Be creative! Use other resources to find specific information about financials, market size and share, demographics, and/or consumer behaviour. For example, visit the company’s website and social media accounts, see if their annual report is online. If they are a public company see if you can view their financials on google/finance.

 

Adapted from:  Iaizzo, Teresa. “Researching a Company, Product, Service, or Industry” George Brown College Library. Web. Sep 25, 2017

 

 

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